Decisions on data that is actually right.
For teams making spend decisions on broken data. Tracking, attribution and funnel plumbing you can trust.
- Timeline
- 3–6 wks
- Team
- 2–3
- Price
- Quoted in your currency after a short call
- Platforms
- GA4, Meta, server-side
ProblemSound familiar?
- Platforms disagree on revenue
- iOS changes broke attribution
- Nobody trusts the dashboard
We engineerWhat we engineer
Server-side event pipelines, a single event schema across channels, and dashboards that reconcile to the order ledger.
ArchitectureTypical architecture
- Storefront events
- Server-side collector
- Ad platforms (CAPI)
- Warehouse + dashboard
CapabilitiesCapabilities
- Event schema design
- Server-side GTM / CAPI
- Attribution modelling
- Reconciliation reporting
DeliverablesDeliverables
- Tracking plan
- Server-side implementation
- Reconciled dashboard
- Monitoring alerts
ProcessProcess
Discover
We learn the business before the brief: the metric that matters, the constraints, the people involved.
- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
We learn the business before the brief: the metric that matters, the constraints, the people involved.
What happens- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
StackStack
WorkWork like this
All work →- ₹52.2L net sales
From migration to momentum: ₹2.2L to ₹6.27L in monthly sales
Fashion & Accessories Ecommerce · 2025
- +92% sales
Turning a partially built Shopify store into a conversion-focused ecommerce experience
Agriculture Ecommerce · 2026
- 3× monthly sales with Meta Ads
Building a honey brand ecommerce store from scratch
Honey Ecommerce · 2025
Ways to start
Conversion Infrastructure usually starts with the step marked below. Every price excludes 18% GST; the audit fee is credited in full to the work that follows. Outside India we quote in your currency after a short call.
- 01
Website & Commerce Audit
Quoted in your currency
What’s costing you sales, ranked by what to fix first. The fee is 100% credited to a project signed within 60 days.
Choose an audit → - 02Usual start for this
Fix Sprint
Quoted in your currency
Speed, checkout, tracking and technical SEO, fixed in 2–3 weeks on the platform you already have.
Plan a sprint → - 03
Build
Quoted in your currency
Business websites, Shopify stores and migrations, and Shopify Plus. Firm quote after scoping.
Brief a build → - 04
Retainers
Quoted in your currency
Care, growth and dedicated pods to keep improving what shipped. 3-month minimum (6 for a dedicated pod).
Talk about a retainer →
Often. We regularly take the engineering layer while a brand or performance agency keeps creative and media. We agree on ownership in week one so nothing falls between teams.
Yes. Most commerce work can start as a productized sprint with a fixed price and fixed deliverables — see Programs. Larger rebuilds are scoped after an audit.
Programs →Always a duplicate theme or staging environment first. Nothing reaches production without a review and a rollback plan.
Start with Conversion Infrastructure.