640 product URLs excluded as duplicates
- What we found
- Search Console: "Duplicate, Google chose different canonical", 640 URLs.
- What to do
- Link products by their canonical URL only.
The SEO audit. Prioritised fix list + walkthrough, in 5 working days.

Prepared for Your brand
28 October 2026 · AUD-SAMPLE v1

Google can crawl the site, but a third of the catalogue is not indexed.
Product pages are submitted but many are excluded as duplicates because collection URLs compete with them.
Each area’s rating comes from its findings. Strong: no high findings. Adequate: one or two high, none critical. At risk: three or more high. Critical: any critical finding.
| Area | Rating | Critical | High | All |
|---|---|---|---|---|
| Indexation & rendering | Adequate | 0 | 1 | 1 |
| Architecture & internal links | Strong | 0 | 0 | 1 |
| Structured data | Strong | 0 | 0 | 1 |
| Content & templates | Strong | 0 | 0 | 0 |
| Performance | Strong | 0 | 0 | 0 |
| Measure | Yours | Target | Source |
|---|---|---|---|
| Indexed vs submitted pages | 1,240 / 1,880 | Most submitted pages indexed | Search Console |
| Product schema coverage | 62% | 100% | Crawl |
Field data (real visitors) is used wherever it exists. Lab tests vary from run to run, so we use them to find causes, not to score.
Grouped by area and ordered by severity. Each one says what we saw, why it matters, what to do and how you’ll know it worked.
A store can look perfect and still be nearly invisible to Google: thin category pages, missing structured data, a sitemap that does not reflect the current catalogue. This audit checks the technical foundations that control whether your pages are indexed, whether they rank for the right queries, and whether the schema tells search engines what you sell.
Crawlability, canonical setup and robots directives
URL structure and breadcrumb schema
Product and collection schema completeness
Orphan pages and internal link depth
Page speed from a search engine perspective
We price this audit once we know the size of the job. To scope it, we’ll ask for:
The store audit has a fixed price and can be booked and paid online today.
See the store auditThe working days count from the day we have access to your store or system.
By card, or UPI and net banking in India. Your invoice arrives by email.
Read-only access to your store and analytics. We never ask for passwords.
Five to ten working days, depending on the audit.
A call to go through the report and agree what to fix first.
Book a build or a Fix Sprint within 60 days and we credit the audit fee.
Some of the stores and systems we’ve built and fixed. See all work →
A paid review of your website or store: speed, checkout, tracking, SEO, code and platform setup. You get a written report ranking what's costing you sales or speed, with the fixes in priority order. It's yours to act on, with or without us. NO COMMITMENT
Request an audit →